Goal: Create a new event in the Facilities management sector that brings together stakeholders to discuss new trends and share valuable insight.

Result: Organised and Marketed  the Event while generating direct sales of event ticket, exhibition booth and major media coverage. An outstanding success

(https://facilitiesmiddleeast.com/) Web 

(https://www.linkedin.com/company/smart-facilities-management-conference-showcase/people/) Social

Webdesign, Project Management, Content writing, Social media management

• Strategized with the Senior Management/Sales team to analyze existing competing events in the Oil and Gas sector of the Middle East.
• Identified opportunities to lead facilities events, and facilitated brainstorming sessions using data and insights to thoroughly analyze the market and competition.
• Discovered an untapped market and an underserved demography, creating the perfect opportunity to develop a new event.
• Collaborated with the management team to map out clear objectives and goals for the event.
• Crafted a comprehensive creative brief for the marketing team, including website content, social media graphics, videos, and event brochure/material.
• Project managed external advertising/creative agencies to develop event collateral such as brochures, marketing materials, social media graphics, and videos.
• Developed engaging social media content and successfully established relationships with media houses, securing over $50,000 in media coverage without cost to the company.
• Created email marketing newsletters to generate buzz before and after the event, conducted market research to stay abreast of changes in clients’ requirements.
• Arranged for media houses to interview top CEOs and managers attending the event, elevating their brands and delivering on our promise.
• Monitored and responded to customer feedback, staying updated with the latest social media trends and digital technologies, reporting these to the senior management team to show ROI.