Web (https://mecocmiddleeast.com/)

Social (https://www.linkedin.com/company/mecocmiddleeast/)

• Led the marketing campaign for MECOC, a Corrosion event targeted towards the Oil and Gas sector in the Middle East. 
• Collaborated with the senior management and sales team to conduct a comprehensive analysis of competing events and pinpointed a lucrative, untapped market within the industry.
• Spearheaded a data-driven brainstorming session with the senior management and sales team to delve deeper into market trends and competition. 
• Unveiled an underserved demography within the Oil and Gas sector, providing a golden opportunity for MECOC to create a new event.
• Crafted a robust creative brief for the marketing team, including website content, social media graphics, promotional videos, and an event brochure, to increase event awareness and customer engagement. 
• Project managed both internal teams and external marketing agencies to deliver a cohesive marketing plan that aligned with the event’s goals.
• Employed expertise in social media marketing to develop impactful strategies and secure media coverage worth over $50,000 without spending a penny. 
• Created a captivating email marketing newsletter to generate buzz before and after the event.
• Conducted thorough market research and reviewed findings with the management team to stay attuned to changes in clients’ requirements. 
• Arranged for top CEOs and managers attending the event to be interviewed by media houses, elevating their brands and delivering on the event’s promise.
• Continuously monitored and responded to customer feedback and comments, staying up-to-date with the latest social media trends and digital technologies to report on ROI to the senior management team.
• Contributed to the success of MECOC, resulting in increased brand recognition and a high volume of quality leads generated. 
• As a seasoned marketing professional, I am confident in my ability to drive results and deliver exceptional events.