Revamped the marketing campaign for MESTATIC, a high-tech conference for the oil and gas, energy, and airport sectors.
Collaborated closely with senior management and sales teams to conduct a thorough analysis of competing events in the industry.
Unveiled an untapped market and underserved audience within the oil and gas, energy, and airport sectors.
Led a strategic brainstorming session to determine the market opportunities and competition.
Spearheaded the development of a comprehensive creative brief for the marketing team, encompassing event website content, social media graphics, promotional videos, and an event brochure.
Managed both internal teams and external marketing agencies to ensure a seamless execution of marketing efforts and alignment with our goals.
Crafted targeted social media marketing strategies to increase event awareness and engagement.
Negotiated with external media and press to amplify MESTATIC and bolster brand recognition in the region, resulting in media coverage worth $62,000.
Executed email marketing campaigns and created multimedia content for all social media platforms to generate buzz prior to and after the event.
Conducted market research and shared findings with the management team to keep up-to-date with changes in client requirements.
Facilitated media interviews with top CEOs and managers in attendance, enhancing their brand recognition and delivering on promises.
Monitored and responded to customer feedback, comments, and social media posts to ensure high-quality customer experience.
Stayed ahead of the curve with the latest social media trends and digital technologies, reporting on ROI to senior management.
Built strong relationships with media houses and industry partners to drive future marketing initiatives.
Implemented data-driven insights and analytics to track the success of MESTATIC and continually improve future events.
