As a Social Media Marketing Manager for www.travvly.com, I was responsible for the following key activities:

Strategizing, planning, and executing effective social media campaigns to increase brand awareness and drive student engagement on the platform.
Collaborating with the marketing and sales teams to align social media activities with the overall marketing plan and sales goals.
Managing and creating high-quality, compelling content for social media channels, including Facebook, Instagram, Twitter, and LinkedIn.
Conducting market research to stay ahead of the competition and understand changes in the needs and preferences of African students seeking study abroad opportunities in the UK.
Monitoring and analyzing the performance of social media campaigns, using data to inform future strategies and continuously improve ROI.
Building and maintaining relationships with influencers, media outlets, and partners to increase reach and engagement on social media.
Developing and implementing innovative social media strategies, such as multimedia content and interactive contests, to increase brand recognition and student engagement.
Recruiting and training a team of Marketing Assistants to support daily social media activities, including community management and content creation.
Presenting regular reports to senior management, highlighting the impact of social media campaigns and recommending changes to the overall digital marketing plan.
Responding promptly to customer feedback and comments, ensuring a positive experience and building a strong relationship with students and partners.
Keeping up-to-date with the latest social media trends and digital technologies, sharing insights with the senior management team to inform future strategies.
By utilizing these strategies and utilizing my expertise in social media marketing, I was able to drive increased brand awareness and student engagement for Travvly.com, positioning the platform as a leading provider of study abroad opportunities for African students in the UK.